Salisbury, Md. – Nonprofits across the Lower Eastern Shore are celebrating charitable giving after raising a combined record breaking $269,627 during the annual Shore Gives More Giving Tuesday event. The 24-hour campaign hosted 100 local nonprofits with 2,434 donations supporting a wide range of charitable causes.
Giving Tuesday, held each year on the Tuesday following Thanksgiving, is an international one day online giving movement. The local campaign, known as The Shore Gives More, is hosted by the Community Foundation of the Eastern Shore and assists nonprofits serving Lower Shore counties with the fundraising effort. By providing an online donation portal, marketing, and technical support, the campaign makes a significant impact through collective philanthropy.
“2020 has been hard on nonprofits with so many traditional fundraisers being cancelled. At the same time, we have seen many organizations have to pivot their operations and take on additional costs,” says Erica Joseph, CFES President. “Each year the local community steps up and supports area nonprofits, but this year donors rallied with force.”
The Shore Gives More was first launched as a Giving Tuesday campaign for the Lower Eastern Shore in 2015 and raised just under $5,000 in its first year.
“One thing that our community has made clear is that while 2020 has been vastly different, what hasn’t changed is the generous spirit of the holiday season,” Joseph states. “By joining together, gifts large and small alike truly make a difference.”
The campaign received sponsorships from 47 ABC and Shore United Bank which significantly increased the campaign presence. In addition to donations, nonprofits could earn incentive grants through contributions made by The Hershey Family Fund and The Perdue Family Fund at The Community Foundation of the Eastern Shore.