Online Giving Event Will Support 99 Lower Shore Nonprofits



Ninety-Nine Lower Shore nonprofits are joining together to celebrate generosity on Giving Tuesday with a 24-hour online giving event. Held each year on the Tuesday following Thanksgiving, this year’s event falls on November 27th.

The local campaign, known as The Shore Gives More, is hosted by the Community Foundation of the Eastern Shore and assists nonprofits serving Somerset, Wicomico, and Worcester Counties with the fundraising effort. The online donation portal features an easy way for donors to quickly learn about the individual nonprofits and make as many or as few donations as they like in one easy online checkout.

“The campaign has grown greatly in just four years. In 2015 the local campaign started with 23 nonprofits and raised just under $7,500, but by 2017 it grew to $164,000 raised for 80 area nonprofits in a single day,” says Community Foundation President Erica Joseph. “The generosity of our local community is what enables area nonprofits to increase their impact on the Lower Eastern Shore.”

Donors can rest easy knowing that the gifts they make will not only go to the charities of their choice, but will also make a local impact. The campaign carefully vets each participating organization to ensure current tax-exempt status and service to the Lower Shore area.

Nonprofits are given access to online fundraising platforms, marketing campaigns, and incentive prizes. Software purchased by the Community Foundation allows donors to schedule their gifts in advance of the event and allows supporters the option of donating to multiple nonprofits at once. The Community Foundation provides the services at no-cost to the nonprofits. Nonprofits cover standard credit card processing fees.

“The campaign is truly a collaborative effort,” states Joseph. “Each nonprofit works hard to make their fundraising goals a reality, and months of preparations are put in before the big day. Our primary sponsors, Pohanka Community Partners Program and 47 ABC, provide invaluable support which allows the event to be a success. Additional incentive prizes for nonprofits are provided by the Hershey Family Fund and the Perdue Family Fund at CFES.”

To learn more about the Shore Gives More Giving Tuesday campaign visit www.ShoreGivesMore.org

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