Over 1,000 donors generated a total of $164,879 for eighty Lower Shore nonprofits for the third annual Shore Gives More Giving Tuesday campaign. The totals symbolize record breaking fundraising for the event.
Giving Tuesday, held each year on the Tuesday following Thanksgiving, is an international 24-hour online giving movement. The local campaign, known as The Shore Gives More, is hosted by the Community Foundation of the Eastern Shore and assists nonprofits serving the Lower Shore counties with the fundraising effort. By providing an online donation portal, marketing campaigns, and nonprofit support, the campaign is able to make a significant impact through collective philanthropy.
“We are excited to see this event growing rapidly each year, both in the amount of money raised, but also in the number of donors and participating nonprofits,” says Erica Joseph, CFES President. “Giving Tuesday shows us the power of people coming together to improve our communities and allows nonprofits to inspire impact.”
Joseph also points out that while the campaign received many large donations, most donors gave smaller amounts. “Being a philanthropist doesn’t require a large checkbook, it only requires a passionate heart. The Shore Gives More shows us that when people come together, a big impact is possible.”
While many of the donors were from the Lower Shore and surrounding areas, the Foundation reports having donors on a national scale. “We received donations from as far as California,” says Foundation Finance Director Sharon Dickson. “It is great to see that our beloved community has support from coast to coast.”
The campaign received sponsorships from 47 ABC and Delmarva Power which significantly increased the campaign presence. In addition to donations, nonprofits could earn incentive grants through contributions made by Delmarva Power, The Perdue Family Fund, and The Community Foundation of the Eastern Shore.