Worcester County Giving Tuesday Online Campaign Gains Momentum


An additional five nonprofit organizations have joined in the county’s inaugural “Shore Gives More Worcester Giving Day” to be held, Tuesday, Dec. 1st as part of a national charitable online giving effort.

A total of 23 nonprofit organizations in Worcester County are working together to collaboratively launch an online social media charitable giving campaign on Tuesday, Dec. 1st in coordination with national “Giving Tuesday” day. Donors may contribute online to one or more of the nonprofit organizations they care about all day on December 1st by visiting: shoregivesmore.org.

All participating Worcester Nonprofits will be listed on the website with direct links enabling donors to make immediate charitable gifts online to as many of the qualified nonprofits listed on the website as they wish. The Giving Tuesday online giving campaign utilizes two hashtags: #shoregivesmore and #givingtuesday on social media.

Hashtags are a way to categorize content and track topics on Twitter, Facebook and other social media platforms such as Instagram and Pinterest. Nonprofit organizations and donors alike can view trends and activities of the Giving Tuesday online giving by using these hashtags on December 1.

The Community Foundation of the Eastern Shore is helping to coordinate this Giving Tuesday campaign at the request of its nonprofit partners in Worcester County.

“We are pleased to support this great opportunity for families, businesses, community groups and students to come together for the common purpose of supporting charitable causes, to celebrate generosity and give,” said Erica Joseph, Community Foundation President. “We encourage everyone to visit shoregivesmore.org on December 1st and give generously to the causes they care about,” she added.

One hundred percent of all gifts will benefit the nonprofits selected online by donors. All online processing fees are being paid by an anonymous donor, so 100 percent of all contributions will go directly to the nonprofit partners.

The popularity of “Giving Tuesday” has grown significantly in recent years as hundreds of qualified nonprofits have collaborated to promote online charitable giving on the day immediately after “Cyber Monday” when online holiday shopping peaks right after the Thanksgiving Holiday. The cultural momentum created by Black Friday, Cyber Monday and now, Giving Tuesday, has created a growing national tradition that enables anyone, anywhere to give back to the community in a way that is meaningful to them.

Qualified nonprofit organizations in Worcester County participating in the shoregivesmore.org Giving Tuesday charitable fund raising campaign are: Assateague Coastal Trust; Art League of Ocean City, Costen House; Delmarva Discovery Center & Museum, Diakonia, Inc., Jesse Klump Memorial Fund, Julia A. Purnell Museum; Historic St. Martin’s Church, Lower Shore Land Trust, Maryland Coastal Bays Program; Ocean City Development Corporation; Ocean City Paramedic Foundation, Ocean City Life Saving Station Museum; Ocean City Reef Foundation; OC Boy Scout Troop 225; Calvin B. Taylor House Museum; Town Cats, Inc.; Worcester County Arts Council, Worcester County Developmental Center, Worcester G.O.L.D., Worcester County Humane Society, Worcester Library Foundation, Worcester Youth and Family Services.


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